Astro Balls

Astro Balls

Astro Balls

Overview

Designed for boba lovers and fun-seekers alike, Astro Balls brings the joy of real tapioca pearls into a convenient canned form, combining bold branding with an out-of-this-world theme. The space-inspired design adds a playful yet polished touch, making bubble tea an experience that stands out on the shelf.

Client

school project

tools

Illustrator
Photoshop

Service

Graphic Design
Branding
Packaging

Duration

1 week

Problem

The assignment focused on developing a brand with consistent branding while mastering package design. The goal was to create a visually compelling and cohesive product identity while considering real-world packaging requirements.

Problem

The assignment focused on developing a brand with consistent branding while mastering package design. The goal was to create a visually compelling and cohesive product identity while considering real-world packaging requirements.

Problem

The assignment focused on developing a brand with consistent branding while mastering package design. The goal was to create a visually compelling and cohesive product identity while considering real-world packaging requirements.

The Solution

The Solution

The Solution

The Solution

Astro Balls was born from a freak accident—one moment, I was enjoying a canned bubble tea from a gas station, and the next, I tripped on a hill and rolled my ankle. It was so ridiculous and unexpected that it felt almost otherworldly, which inspired me to create a brand with an "out of this world" theme. The space-inspired design adds a fun, adventurous spin to bubble tea, making it feel like something from another galaxy.

Astro Balls was born from a freak accident—one moment, I was enjoying a canned bubble tea from a gas station, and the next, I tripped on a hill and rolled my ankle. It was so ridiculous and unexpected that it felt almost otherworldly, which inspired me to create a brand with an "out of this world" theme. The space-inspired design adds a fun, adventurous spin to bubble tea, making it feel like something from another galaxy.

Astro Balls was born from a freak accident—one moment, I was enjoying a canned bubble tea from a gas station, and the next, I tripped on a hill and rolled my ankle. It was so ridiculous and unexpected that it felt almost otherworldly, which inspired me to create a brand with an "out of this world" theme. The space-inspired design adds a fun, adventurous spin to bubble tea, making it feel like something from another galaxy.

Astro Balls was born from a freak accident—one moment, I was enjoying a canned bubble tea from a gas station, and the next, I tripped on a hill and rolled my ankle. It was so ridiculous and unexpected that it felt almost otherworldly, which inspired me to create a brand with an "out of this world" theme. The space-inspired design adds a fun, adventurous spin to bubble tea, making it feel like something from another galaxy.

Redesign

Redesign

Redesign

Redesign

A key part of refining the Astroballs design was improving how it actually looked on the can itself. One major decision I made was removing the top moon element—while it worked in flat mockups, it didn’t sit well with the curved shape of the can. Taking it out made the design feel more cohesive and better suited to the physical product. I also replaced some of the background elements with a checker pattern, which created a more balanced and visually grounded layout. These changes helped the final design feel cleaner, more intentional, and truly ready for the shelf.

Dielines

Dielines

Dielines

Dielines

This project also marked my first time working with dielines. It was a great hands-on experience, but looking back, I’d definitely remind my past self to double check the dieline dimensions. I learned the hard way that there are multiple variations of 355ml cans, and not all dielines are one-size-fits-all. It was a valuable lesson in prepping files for print and understanding how design translates from screen to physical packaging.

Good Practice

Good Practice

Good Practice

Good Practice

Recoloring the design for two additional flavors was a smooth process thanks to early planning. I had set up reusable color swatches during the first iteration, which made updating the palette quick and consistent. This paid off especially when I had to pivot one of the flavors—originally intended to be mango. I used an orange-based color scheme to represent it, but during user testing, people weren’t associating the color with mango as expected. Rather than force the idea, I shifted the flavor to Thai tea, which matched the bright orange tone and felt much more instantly recognizable. It was a great example of how thoughtful setup and user feedback can work together to shape both the visuals and the overall product direction.

TAKEAWAYS

TAKEAWAYS

TAKEAWAYS

TAKEAWAYS

Through this project, I learned the complexities of branding and packaging design in Canada, from ensuring consistency across brand elements to meeting technical requirements like dielines, legal checkboxes, and layout constraints. It was a process of balancing creativity with functionality. In the end, seeing Astro Balls come to life as a fully realized brand—built entirely from scratch—was a rewarding experience.

Through this project, I learned the complexities of branding and packaging design in Canada, from ensuring consistency across brand elements to meeting technical requirements like dielines, legal checkboxes, and layout constraints. It was a process of balancing creativity with functionality. In the end, seeing Astro Balls come to life as a fully realized brand—built entirely from scratch—was a rewarding experience.

Through this project, I learned the complexities of branding and packaging design in Canada, from ensuring consistency across brand elements to meeting technical requirements like dielines, legal checkboxes, and layout constraints. It was a process of balancing creativity with functionality. In the end, seeing Astro Balls come to life as a fully realized brand—built entirely from scratch—was a rewarding experience.

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